As the time comes to start thinking about marketing strategies and budgets for the coming year, it’s a good idea to take stock of the current state of your activity and analyse what has been successful for you. The team at Whitefish Marketing present six tips to help you get your business marketing into shape for 2016.
The first step is to take a good look at your campaigns and which of them have delivered in terms of conversions, ROI, web traffic – whatever your chosen metrics happen to be. Tools such as Google Analytics offer all sorts of useful information that you can apply to future campaigns, so take a look at your audience, what channels they prefer, where they’re located, and other things that will help you to plan.
Next, think about your products and services. Are there any changes that will be made in the coming year? Are you planning a product launch? Knowing what you want to push will help you to put together a clear strategy, to cover the relevant channels effectively and maximise exposure.
Marketing plans never look the same a couple of months in as they did when they were written, but all the same it’s wise to have one. Schedule promotions of different products or deals, particularly if they change depending on the season. Taking what you’ve learned through analysis of your demographic and previous campaigns, decide which channels to use for different products. You may want to allocate budgets to each channel at this stage too.
In order to know whether your campaigns prove successful, you need to be clear on what you want to achieve with them. Are you hoping for more newsletter signups? Or more orders of a specific product? Having defined goals enables you to track progress over the course of a campaign and make changes to optimise it for better results.
The final step is to communicate your business marketing strategy to the rest of the team. Getting everyone on board with the objectives ensures all staff are ultimately working towards the same goals and can help each other attain success.
Be prepared to revise anything and everything, from your strategy to your web pages in order to get the most from your marketing. Conversion rate optimisation is a great way to ensure that you’re engaging customers and encouraging them to enquire. Something as simple as shortening a form can have a big effect, so be confident to experiment.
So, there you have some simple tips to help you better prepare for your marketing strategies due in 2016. Plan ahead to ensure better results! For further advice or consultation on marketing strategy contact Whitefish Marketing.